Archive for the ‘ Reference ’ Category

Not Bad – [Damn Good Advice]

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Finished Date: Oct 25, 2013

Reading Note:

Though some of the advice may have been outdated,
this is a great reference for people who think they are not particularly talented.

Extremely talented people are self driven and very independent.
They will learn from mistakes but not by other people’s advice.

Advertising has changed, indeed a whole damn lot!
So for some old fart like me, reading this book is like watching “Mad Men".

Remarks:
Having said the above, I still admired Mr Lois very much for his experience and achievement.
He should be respected!

The Little Red Book – [It Works]

it-works-the-famous-little-red-book-that-makes-your-dreams-come-true_3440_500

 

Reread  Date: August 13, 2013

Reading Notes:

If you know what you want.
You can have it.

Three Positive Rules of Accomplishment:

1, Read the list of what you want three times each day: morning, noon and night.
2, Think of what you want as often as possible.
3, Do not talk to anyone about your plan except to the Great Power within you which will unfold to your Objective Mind the method of accomplishment.

Remarks:
Your list matters most.

Surviving in advertising and marketing – [Predatory Thinking]

predatory-thinking

Finished Date: July 1, 2013

Reading Notes:

Great tips for doing good ads and full of inspirations.
How I wish all clients and advertising people could read it!!!

Enjoy it a lot.
A MUST READ for all marketing animals.

Remarks:
One day I’ll publish mine in Chinese with Chinese insights.

外行人也能學會的 – APP企畫法

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讀完日期: 2013年4月20日

閱讀筆記:

工作需要而修讀的基本課本.

說是"教你從頭到尾規劃一個完整的APP",
然而要是沒有企劃的經驗或能力的話,
讀了相信也是徒然,
所以作者說的外行人,
其實絕對不是一般人, 而必需是經驗豐富的PM,
因此這絕對不是甚麼關於企劃APP的秘笈,
而是一本實踐入行的專業指導.

後記:
有意投入APP製作與設計服務的童鞋們,
祝你好運!

The Interactive History – [The App & Mobile Case Study Book]

The App & Mobile Case Study Book

 

Finished Date: April 15, 2013

Reading Notes:

A handy reference for all new comers.

An useful show case of the What Why and How of some of the killing Apps that were launched after iPhone and iPad were in the market.
So may be they are already old news!

The World is changing fast in digital industry.
Today App is still hot and overwhelming.
Who knows may be tomorrow it will be replaced by something totallynew…

P.S.
You can find a downloadabel version on-line.