Not Bad – [Damn Good Advice]


9780714863481

Finished Date: Oct 25, 2013

Reading Note:

Though some of the advice may have been outdated,
this is a great reference for people who think they are not particularly talented.

Extremely talented people are self driven and very independent.
They will learn from mistakes but not by other people’s advice.

Advertising has changed, indeed a whole damn lot!
So for some old fart like me, reading this book is like watching “Mad Men".

Remarks:
Having said the above, I still admired Mr Lois very much for his experience and achievement.
He should be respected!

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